1.4 Students do not have sufficient practical ability More students have the opportunity to enter higher education institutions due to the expansion of art majors in colleges and universities. However, the quality of students will inevitably decline due to lowering the admission threshold. The most obvious manifestation is the graphic design major. Every year, many students with zero basic level enter the graphic design major in colleges and universities. Students' professional skills and practical awareness are declining year by year due to poor quality of students and limited time for teaching practice.
Many students will focus on the design skills and aesthetic Image Manipulation Service conveyance of the works, and seldom consider the market demand of the works. Therefore, these students need to face employment difficulties after graduation or need a long time to run in to meet the needs of employers. 2 Countermeasures for the reform of graphic design teaching in colleges and universities 2.1 Clarify training objectives and rationalize curriculum settings Colleges and universities should actively respond to problems such as the lack of reasonable setting of college teaching syllabus, so that the teaching quality of graphic design in colleges and universities can be continuously improved, so as to meet the requirements of the society for professional talents. The professional knowledge of art design, curriculum teaching and basic theory should be steadily promoted.
At the same time, the proportion of humanities such as architectural history, art history, aesthetics and economics should be appropriately increased in the syllabus, and try in the teaching of graphic design. Infiltrating business knowledge, marketing and other social subjects and economics, while cultivating students' professional skills, they enrich students with business knowledge and humanistic knowledge, so that students' artistic expression ability and market observation ability are continuously improved. 2.2 Continuous innovation in teaching modes and methods Colleges and universities should push forward reforms in teaching modes and methods, and intensify efforts to reform teaching in colleges and universities. Teachers are the main driving force in the reform of graphic design teaching in colleges and universities.