Each has unique functional attributes and fan attributes, and also requires different management methods and operation strategies. The urban side can be considered according to actual executive email list needs. Select the type of community. (1) Merchant group A community established in the name of a popular offline dine-in store or a local chain brand store can be jointly managed by the platform operators and the store owner, and the marketing plan executive email list of the group, namely the brand marketing plan, can be defined. Most of the fans in this group are the old customers of the store.
They are the first wave of fans who can move the number of orders when the store is doing activities. It is also an effective basis for fission of new customers . They executive email list can maintain customer loyalty with the help of long-term good word of mouth and marketing. , and then add new customers by pulling new tasks. This type of community is also easier to implement offline welfare activities . Store owners value the flow of dine-in to offline, but the volume of takeaway orders for a single store is limited by the scope of executive email list delivery , so platform managers also need to pay attention to the realization of traffic flow. balance point. (2) Cell group As the smallest granularity.
Management unit of the takeaway format, Honeycomb usually directly manages catering stores within a certain range by regional managers. Regional managers can directly executive email list publicize within the group according to the actual controllable promotional resources at hand, driving the sales growth of a single Honeycomb. Because of their geographical attributes, such communities have the most direct effect on the online explosion of new stores in the executive email list honeycomb. However, the management of cell clusters is prone to instability with the stability and operational capabilities of community administrators . Cities cannot ignore supervision while providing operational strategies.