They click through to your webshop Telemarketing List after watching, contact us or request a quote: you only find out whether your website video is successful, by measuring and analyzing video performance. It is essential that you compare this Telemarketing List performance against the performance of the entire page or website . Someone who is measuring the video performance. Website video performance: the whole picture Just like with your social Telemarketing List videos, you can measure and evaluate the performance of videos on your website.
Different types of results are important Telemarketing List here: Instant results If you embed a video via YouTube or Vimeo, you can view the immediate results by logging into these platforms. Then you can think of: Number of viewers Viewing time Number of 'seek' moments ('search' through the video) Number of fullscreen views These are all metrics that Telemarketing List come directly from the viewer's interaction with the video. These are absolutely relevant and important, but at least as important are the indirect results (from watching the video). Indirect Telemarketing List results If you want to see the whole picture and interpret the statistics as accurately as possible, you have to look beyond the instant video results.
That means you have to look at the broader Telemarketing List context: the actions and behavior of the viewer after seeing the video. There are two reasons for this: 1. Direct results are not enough because website videos have a supporting function. That is Telemarketing List why it is especially important to know what a visitor does after watching. With this information, you can determine how much engagement the video has generated from the viewer Telemarketing List and thereby contributed (directly or indirectly) to the goals of your Page.