Apr 05, 2022
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For now, they focus on selling running Whatsapp Mobile Number List shoes. Rotterdam SportStore ensures the ultimate measurement of the right shoe, so that the customer always finds the ideal shoe. The landing page of Rotterdam SportStore shows products, but the focus is on making an appointment. How are they going to promote this? By applying Whatsapp Mobile Number List the right audience targeting. Where can you find the different target groups in Google Ads? Before explaining the different targeting strategies, it's useful to see where you can find the different target groups within Google Ads. You can find them in the same place within Google Ads for most Whatsapp Mobile Number List target groups, with the exception of (custom) affinity and Customer Match. Below are the steps where you can find the following audiences. Similar audiences, in-market and Whatsapp Mobile Number List remarketing lists for search ads (RLSA).Before someone makes a purchase from your company, it is essential that they know that the company exists and what services and products it provides. You can achieve this by generating more awareness about the company Whatsapp Mobile Number List among the new target group. In order to carry out this as effectively as possible, it is important to approach the right target group. This is a target group that has an affinity with the services and products that your company provides. In other words: who has shown an interest in it. This is an Whatsapp Mobile Number List opportunity that remains untapped within many Google Ads accounts. Target a target group with an affinity for Whatsapp Mobile Number List your products or services. What are Affinity Audiences If you want to focus a display campaign on brand awareness, it's a good choice to use affinity audiences as audience targeting. You make the choice to generate awareness for your brand or company on a large scale from potential customers. The affinities that can be selected are already listed in a standard list on Google with a Whatsapp Mobile Number List large number of categories. Custom Affinity Audiences Very nice that standard target group that Google makes available, but in addition to the standard list you have the option to create a custom target group that only really reaches the right target group. This target group is better Whatsapp Mobile Number List aligned with your brand or company, because the affinity is selected much more specifically than with the general categories suggested by Google.