You'll be amazed at how much more cohesive your content can be. For example, if your hypothetical team is in a meeting and someone says, "We should blog series about breakfast ideas," everyone might nod in agreement. Job Function Email List They nodded, but - without a written statement - this is what actually happened. Job Function Email List No written statement Image source: Jeff Patton User Story Mapping Writers.
Graphic designers, and editors all have different visions of how the series will work out, but they don't take the time to Job Function Email List align those visions or discuss how they all relate to the audience. You can imagine what happens when the author works on a square and the graph person contributes to a circle. And we've all been the Job Function Email List editor who gets the first draft of a square on his desk.
When he's expecting a triangle. By registering entire groups and pushing past common concepts into written user stories, you avoid this type of misalignment. Register-the-whole-group-avoid-mismatch Image source. Job Function Email List Jeff Patton User Story Mapping Content team on the same page Image source: Jeff Patton User. Job Function Email List Story Mapping Content teams expend less effort, and audiences get cohesive content.